Urban photography

Urban photography Understanding the definition of Urban Photography and how other practitioners can influence my images through the art of composition For my personal investigation for the first project of A2, I have decided to choose a genre that excites me and one that can challenge my creative practices. Having chosen Architecture for my theme last year, I’m going to use the Photoshop skills and camera techniques I learnt and adapt them to the genre I’ve chosen this year. I first started the investigation into the genre of Street Photography. Street caught my eye whilst watching photography tutorial YouTube videos on the internet in the summer before the A2 academic year started. I’m obsessed with the idea of capturing a moment of everyday life, a picture that has a meaning and a story that’s ambiguous to everyone who’s viewing the image having their own conceptions. Taking pictures of ordinary people in ordinary places interacting with others and the environment around them, and creating an image that represents one person of society at one particular time, an image that makes you contemplate life around us is my main motive for my love of street photography. However at the start of the project after more research into famous street photographers and having carried out my own photo shoot on â€Å"the street†, I suddenly realised I don’t have the extremely high confidence needed to shoot on the street up close to strangers. It is a daunting and dangerous genre especially for a teenager. Urban Photography I felt was the answer to this dilemma photographing the urban landscape and not just portraits of strangers in the city. Photographing the environment we work and live in is fascinating to see what inner beauties underlie of everyday life we perhaps take for granted. According to Paul Halliday, (A photographic urban artist and film-maker) ‘Urban Photography is an interdisciplinary field of visual practice concerned with the evocation and representation of urban spaces and the lives of those living, working and moving through such spaces.’ – Available at: http://www.urbanphotofest.org/defining-urban-photogr aphy, Accessed 16th February 2015. This statement is how he describes urban photography and I agree with him how urban photographs show the spaces people live and work in. Composition is an art. In the terms that, without composition, techniques, tricks, rules, arrangements and learning how other artists that have their own ‘personal’ take on how they compose an image; the photographs we produce may not communicate the initial story/subject and or context we wanted to portray. For instance, we might take a picture thinking it looks like what we saw in our eyes but the way we took it (a quick snapshot, poor alignment) may change the whole dynamic and instead show no orderly patterns (something that our eyes are drawn to), no visual order (foreground, background†¦) and may place emphasis on the object or person who isn’t the main subject (which could create confusion in an image) that you primarily wanted to capture. I’m going to look at the two artists below who I have touched on briefly in my sketchbook however look more closely into how they compose their images, what I can learn and how their ‘take’ can im prove my images adopting practices that they are subconsciously used too. On Wikipedia’s article about composition, it backs up my point referring to how the viewers of the image may not view what we wanted them to look at (how it effects the communication). ‘The position of the viewer can strongly influence the aesthetics of an image, even if the subject is entirely imaginary and viewed within the minds eye. Not only does it influence the elements within the picture, but it also influences the viewers interpretation of the subject.’ – (Composition (Visual Arts), Accessed: 22/02/2015, http://en.wikipedia.org/wiki/Composition_(visual_arts)) Prior to this personal investigation into the genres street and urban, I hadn’t performed or produced any pictures of this type. It is therefore important for me to visually analyse the works of others to gain an understanding into how they compose their images. Placing emphasis on what they want as the main subje ct and how differences can impact upon the interpretation of the picture, all viewers may have. Analysis of bold composition, Urban Photographer: Nicholas Goodden One photographer I’ve researched in this project is called Nicholas Goodden. His work is magnificent to look at and his pictures truly demonstrate Paul’s definition of the genre. He photographs the big city ‘London’ and captures little sights where he lives and works. He says â€Å"Beauty is all around but people are too busy or don’t care enough to see it†. His work captures the beauties that are hidden to us in our everyday life usually including one subject in his pictures creating bold compositions. These bold compositions are usually created by simple shapes such as circles, rectangles, radial patterns, lines, curves and zigzags that attract the eye. Photographing these forms he sees around the city with his common use of bright colours and contrast gives the viewers of his images an insight into how he sees the city from the hustle and bustle to the lonely parts, they are a tribute to London as a whole. The portfolio which he has constructed show a variety of urban scenes in the East London area, below are two of my favourites and two that are inspiring to me in my personal project. The first image (left) rightly captioned tunnel vision, is a picture of people walking through an underground tunnel which is part of London’s tube network. It’s one of my favourites because it captures people rushing around which is what the tube network is known for (although it’s edited, in a way it’s also a true representation). It captures the true city/urban life with commuters trying to get to their destination in a hurry. Nicholas could have taken this image at a quick shutter speed around 200th/second freezing the movement of the people walking past him however this would have made a mediocre photograph. Instead he left it on quite a slow shutter speed creating this artistic motion blur. This isn’t the first time he’s done this and in fact he’s quite fond of this creative technique looking through his portfolio. In my sketchbook, there’s an image he’s taken that has light trails off a vehicle driving past Camden Lock and he uses the long exposure to capture this movement of light. The outcome is an unusual artistic effect that can change the mood and add much more interest to the image. He aligned the handrail in the centre of his viewfinder that in a way splits the image into two half’s which also give the image a symmetrical look. The reason why this looks good is because the image is not complicated to read improving the communication between the picture and the viewer. He’s changed the image into black and white which is straightaway eye catching with the leading lines strongly defined guiding us towards the centre of the image. The tonality appears to be a selenium type colour not just an ordinary black and white, this tone gives off a more modern black and white image (clean and crisp, digital) which is a complete different feel to a more traditional sepia look. Along the floor are nine strong dark lines, accompany this with the sharp details on the walls and the main subject (the handrail) which is also a strong leading line creates this clear three dimensional feel. There’s lots of negative space which is not unusual in Nicholas’ images. He uses this negative space as a composition element. In this image, the negative space is correctly balanced on each half of the image supporting the symmetrical look I mentioned in the last paragraph. This negative space Nicholas includes in his image although it often results in him going further away from a subject, it defines and emphasises the main subject drawing your eye towards it. The negative space is gives breathing space to the viewer allowing them to relax and take time to observe the image adding to a more engaging composition. The second image (right) is of three London phone boxes and a passer-by walking towards the left of the frame. The first subject I was drawn to was the telephone box in the middle of the image, most probably because it is in the centre of the image however a few seconds after I was drawn directly to the guy walking past. Nicholas waited for the right moment or as Henri-Cartier Bresson would say â€Å"the decisive moment†. This is when the person is looking at Nicholas or his camera showing a facial expression that could be describing his current mood. It’s as if to say â€Å"What’s he doing over there taking my picture?† The person is another part to the image; it could be that he/she is rushing to the shop or walking home from work. Either way, it creates a dialog (right term to use?) between the image and the viewer and adds more interest to the image instead of it being just three phone boxes. His body language could also suggest he/she was in a peacefu l rush – (doesn’t sound right? Help). This image is a demonstration to Nicholas’ bold compositions techniques. The telephone boxes are a visual repetition that attracts the eye to view different parts of the image for longer. Nicholas has increased the contrast in the telephone boxes making them look more vibrant adding to the aesthetic look rather than a flat, morbid look. This makes the image more relatable as it’s closer if not the stereotypical (not the word but there’s a word for it) colour that is often associated with London. This dark contrast in the phone boxes adds drama to the image along with all the shadows across the image being reduced as well as the slight vignette around the frame. All this adds to the drama in the picture Nicholas has produced. The image also has some negative space again drawing attention and drama which is another composition technique he uses as I discussed in the above paragraphs. Conclusion of Nicholas Goodden Nicholas has made himself renowned on the internet, social media and in photography magazines as a London urban and street photographer creating images of iconic London Buildings and captain the essence of the capital city. He gives a modern perspective on urban photography which is notable with his digital manipulation and his modern mirrorless camera (to be specific Olympus’ OM-D E-M1). Looking at his images makes me take a step back, and contemplate the environment, who and what the people in his images are doing and how life differs in different towns and cities. Even different areas of these places that can show a complete contrast to another area of the city, and it is interesting to witness this through an urban photograph. Simply because Nicholas’ urban photography captures the true feel of the environment of which he is in, sometimes he includes people in his image sometimes not. In the situation of the latter, the way he composes his frames with lots of negative space next to a main subject (which really stands out through an increase in contrast and/or placement) allows the mind to imagine this environment. This is a critical reason to why I have researched him and how I want his photography to influence mine. Analysis of communication through composition and use of geometry, Street Photographer: Henri-Cartier Bresson If there is one element of Henri’s photography I have learnt whilst researching him, reading articles about him on the internet, browsing through hundreds of his images (made available on Magnumphotos.com), watching documentaries and interviews, it’s the use of geometry in his photographs he uses to his advantage placing forms and shapes in a way that converges patterns around the image. This allows the subject he is taking to stand out of the background with patterns leading towards and away from the frame. When Charlie Rose (an American television talk show host) asked Henri â€Å"What makes a great composition† he simply answered â€Å"Geometry†. Henri’s intent in the composition of his images was to â€Å"communicate the intensity† of the subject. This meant the purpose of how he composed his images was to make sure to best highlight the subject of the photograph. Composition should guide the eye to focus on a particular subject by eliminating distractions. This is true as an image with a main subject should also have quite an amount of negative space which again can be created with the composition the photographer uses, using his eye, he has the power of exclusion including only what he wants to see in the photograph. â€Å"The photograph’s eye is perpetually evaluating. A photographer can bring coincidence of line simply by moving his head a fraction of a millimetre. He can modify perspectives by a slight bending of the knees. By placing the camera closer to or further from the subject, he draws a detail.† –Henri. This quote from Henri himself explains how he and any photographer can manipulate the final outcome of a photograph. Adjusting the frame ever so slightly can change the whole perspective adding more or less detail to the subject the photographer is looking at. In all of the interviews I have read online, Henri never talks about the composition techniques I use and the ones that are discussed in modern photography magazines such as the rule of thirds. He used the vertical lines across the image which the rule of thirds is associated with but he mostly used the strong diagonal line that goes from one corner to the other. Observing image after image, an overwhelming number of his images rely of this diagonal line. A range of subjects, people lying down, a line of chairs or dark shadows in the image. France. 1932. Marseille. The Allà ©e du Prado. USA. 1947. New York City. Manhattan. Downtown. He analyses the environment he is in before he takes an image. He notices the distinctive relationship of patterns and lines that the subject has in common with the background, establishing a strong figure to ground relationship. In these two images, the sense of geometry is astounding. In the first image is taken in France (above, left). The main subject appears to be a grown man looking slightly away from the camera with a quite concerning shocking emotion on his face. I can imagine Henri just seeing this image with his eyes, looking behind him finding a relationship and geometric patterns and then shooting quickly before he lost the emotion on the man’s face he wanted to capture. Coincidentally the man was stood still in the middle of the path where the trees formed a two strong beautiful leading lines gradually getting smaller in the distance, this added depth but not only depth, but mathematical geometry which is what makes his images. Henri wouldn’t have just seen this and took a picture. He would quickly try and place the man in the centre of his viewfinder by moving inches to the right so that he (the subject) is brought out of the background more with the converging trees behind him fitting perfectly, like putting a jigsaw together. Also by doing this, the subjects three dimensional form is obvious and a true representation of the persons height with the trees beside him acting as a comparable measure. The second image (above, right) captures what appears to be an upset child/young adult sat on the kerb of a side street in New York. Because he was quite some distance away from the subject, we cannot really see what emotion the person is feeling however with his head on his knees looking down, we as humans know it’s not exactly a feeling of enjoyment or fulfilment, more upset and distraught. It seems the person doesn’t know Henri was taking his photograph therefore it shows his real emotion but I also think Henri didn’t want him to know he was there because people act different when a camera is pointing at them, not only that but taking the picture far away like he has here shows him being a true observer of life around him. He would have seen the person sat on the kerb, analysed the scene with the huge buildings aside him and didn’t take a step closer but just took the picture before he was noticed. In this photograph, the geometry he uses is spectacular . They are three main leading lines for the viewer’s eyes to intercept guiding them towards the subject and centre of the image. Six horizontal lines formed from the buildings fill the negative space around the subject adding clarity to the image as it’s easier for the viewer to get a sense of what’s happening and not get lost in the image. The golden rule composition technique can also be adapted here (shown on the right) with the sharp long buildings leading towards the person sat on the kerb. Black and white photographs work perfectly with street photography giving a feeling that a moment has been frozen in time and gives out this memorable, nostalgic feel with minimal distractions. As I’ve researched, I feel colour is just another distraction when it comes to composition of a street photograph. Henri’s images are of course in black and white because it was in the period of black and white film, the early twentieth century. Both images I have chosen to analyse reinforce the emphasis Henri placed on geometry and how it hugely impacts upon the images he had taken. The horizontal, vertical and diagonal lines plays a role into how his images were perceived, making his subjects stand out as well as relate into the background and act as a guide for our eyes to read his images. Conclusion of Henri-Cartier Bresson’s photography Henri is patient, he waits for the ‘deceive moment’ to take the picture. In one documentary on YouTube named â€Å"Just plain love†, he says you have to be receptive as well as lucky to get the image you want after you’ve visually composed the image in your head. Henri was always ready, receptive, on the lookout whilst others around him were unobservant and distracted whilst the help of geometry plays an obvious role in framing the sights he sees. He seeks the physical rhythms in pictures going for form more than light and intuitively taking an image of what he sees. He gains a sensuous pleasure to have everything in the right place, establishing the relations of curves and lines that question his awareness†¦ his ability to observe an environment and produce an image that is composed with geometric patterns and clarity that is seen throughout his collection of images over his lifetime.

Postmans Amusing Ourselves to Death Essay -- Amusing Ourselves Death

Postman's Amusing Ourselves to Death I have just read Postman's Amusing Ourselves to Death. Postman states that the age of typography has been replaced by the age of television. This has changed the way we look at the world and the way we think, which in turn has almost made us less intelligent. Postman speaks his opinions freely, and really gives the reader a new perspective on media, and the effect it has on society. To often we think nothing of what we see and read in the media, but after reading this book you see things a lot differently. Postman believes that the culture is shaped by how its media is conducted. In the age of typography, for example, politicians spoke of how people wrote. In today?s society the news is broadcasted in bits and pieces, and the unrelated topics are all thrown up and tied together with the phrase 'Now and This'. Our culture, he states, now functions best when focused on tiny bits of unrelated material. We believe that things should come in unrelated bits, continuously, and with lots of flash. To us it doesn't seem weird that commercials interrupt our programs every few minutes, though to someone who has never seen television, it would seem very odd indeed. Postman says that televisions have changed everything in our culture; politics and teaching. Politics have conformed to the ways of television. An example is how debates are conducted in modern politics. Before debates lasted many hours and contained many long thought out res...

The Dark and Twisted Joyce Carol Oates Revealed Essay -- Biography

Back Ground: Joyce Carol Oates was a true change in American Literature. She associated many novels that revealed political stances along with physical and psychological pain. (1) Joyce grew up in a rough neighborhood in Detroit, Michigan. It was not uncommon for her to behold mistreatment, abuse, and gang violence; especially towards women. Detroit was a major political city were women’s rights were being fought. (2) Physical brawls broke out all over the city due to the uprising of women who wanted the same rights as men. (2) This uprising was called the Feminist Rights Movement. Women were mistreated and held unequal to men, they were not even allowed to be apart of any work force or vote. (7) organizations for women started to emerge all of the united States. (4) Joyce took experiences that she undertook and witnessed first hand and used them cleverly in her novels. (3) She accumulated her experiences in one of her most famous novels We Were the Mulvaney’s. (5) This n ovel refers to both physical and psychological pain among all the characters. Rape, death, abuse and how women were treated were all presented in this book. (5) Mrs. Mulvaney, the mother, always tended to her husbands needs, even if she disagreed with them. Mrs. Mulvaney had no say in any of the matters that arose. She even sent away her own daughter for the better of her husband. Joyce’s peculiar inspirations lead many to believe that she was looking for some sort of coping mechanism or some one who could relate to what she has experienced in her life. (1) Her inspirations included Edger Allen Poe, Nathaniel Hawthorne, Williams Faulkner, and lastly Flannery O’Conner. These authors wrote about the dark emotional feelings that arose with death a... ...) Oates novels in the nineteen seventies explored many different complex cultures and elements of human life and tragedy. She barrowed many of these idealistic views from Edger Allen Poe. These ideas referred back to death and love suicide which fell along the same lines of Poe’s. (2) Joyce had a very extensive impact on society. She verbalized her opinions and did not care what critics or anyone had to say about it. (2) She wanted to get her thoughts out there for the world to see and hopefully change their ways for the better. Joyce is broadly known in American literature for her controversial topics, but her most famous topic was the Feminist Rights Movement. She affected a good portion of relationships between males and females with her writing. It is truly inspirational that someone could write novels, and change views in some societies. 

Reflection of Tuesday with Morrie Essay

Through the movie and book, I asked myself–if I had ever been through what Morrie’s had, could I stay in peace like him or teach others about life lesson? He, not only suffered from ALS, but also lost dearest mother then his younger brother had polio. If I were he, how will I deal with that unfortunes? I think I’ll feel timid, negative, and have a gloomy personality. But, Morrie didn’t. He later on became a successful professor and a good husband and father, who always gave his love to people generously. Sometimes I doubted. How can he take everything so easy? Doesn’t he think god is unfair to him or why I am the one who deserve this? Why didn’t he become angry or complained all the time? I finally got my answer when I realized that he didn’t pretend that he did not care what hurt him. He accepted all the bad things, and also embraces the negative emotion . He experiences these feelings and said, â€Å"Yes, it is sadness† Or â€Å"Yes, it is depression.† and let them go. I really envy how optimistic he was. Every time I had in great depression, I just didn’t know what to do except take it or release by shouting or crying to my family and friends. I rarely think of any way out. Morrie’s strongest support came from his strong faith in love. When Mitch was a college student, one day Morrie mentioned â€Å"the tension of opposites†. The old professor said,â€Å" A tension of opposites, like a pull on a rubber band. And most of us live in the middle in the society.† Sounds like a wrestling match, Mitch says. â€Å"A wrestling match.† He laughs, â€Å"Yes, you could describe life that way.† So which side wins, M itch asks† Morrie smiles at Mitch, the crinkled eyes, the crooked teeth. â€Å"Love wins. Love always wins.† Love, a word people nowadays hear over thousands time everyday. In nowadays, instead of love, the world is still flooded by money, power, and fear. To those people, it is meaningless word. In order to solve this problem, Morrie has a great idea: creating your own culture, investing in people. He means finding your true meaning of life, don’t just believe what the society tells you, and always care about people you love. He is absolutely right! People want to figure out what they are pursuing. In other words, life is an eternity course, but only some succeed. We might get lost in life, so we need somebody by our side, and it must be someone we trust or love. Sadly, most of time we took them for granted, we never think they might leave us some day—some die, or disappear, then we lose them with regrets. It is an awful repetition. Think about it, how many people who ever played important roles in your life? After watching the movie, I thought of some friends of mime, we had great time before, but I never heard any news of them after high school or college. World is like a big garden without gravity and human beings are flowers there. If roots are not deep and strong enough, then the plants will gradually lose the grab of earth and float in the air. Most of flowers have no determination to root in fertile soil, so they lost their directions and live without nourishment, withering soon. The soil is actually love, what Morrie never let go of in his days. No wonder he was always in blossom. Though he passed away, he never disappeared. Just like his words, if people remember him, then he’ll always by their sides. His body withered but his spirit transformed into the rich soil, spread his belief and love to us.

Engineering Economic analysis Essay

Relevant psychological and physiological effects were found to occur in a promotion or transition process and these include the increased stress due to more challenging job experience and more demanding job responsibilities and the observation that the promoted technical person will become more people oriented and less technically oriented. The stress created could either result to positive or negative consequences to the just promoted manager. If positive, the promotion may make him or her happy in the job but if not the negative effects could result to the company not attaining its organizational objective. Motivational and leadership theories could be incorporated in the daily routine to the workplace but the their incorporation must take into consideration the assumptions and conditions under which theories may be applied in order to assure the company of a better chance of benefiting from their incorporation as people may react differently in a way that may contradict the intended purpose or purposes of the theories. It is an accepted business reality that people are the most important part of the organization but they are the same time the greatest liability if they are not motivated which makes it easy to attribute success or failure of the business to people and their decisions and actions. Applying or incorporating the theories is possible but requires a great deal of challenge to management because it is difficult to determine with certainty the different conditions under which the theories and motivations and leadership may apply. In however making the decision to incorporate the theories into the daily routine of the workplace, advantages could be found in the greater chance of having motivated employees that would help the organization in attaining its vision but at the same time disadvantages are also inevitable for incorporating the same on the basis of the risk of making decisions to incorporate for not all incorporations of theories will result to a successful end. This paper asserts that certain foreseen and relevant psychological and physiological effects may occur in a promotion or transition process of technical person, using another person’s personal on-the-job experience, and the managerial visionary concepts covered/discussed in both MSE504 (Engineering Management and previously MSE404) and MSE602 (Advanced Engineering Management.) This further asserts that incorporating the theories of â€Å"Motivation and Leadership† into the daily routine of the company (workplace) from the perspective of engineer advancing in positions and that of an accomplished engineering manager is not easy as the theories are applicable under different set of assumptions or conditions which the present company does not readily lend without effecting changes to the higher corporate strategies of the organization. It is further asserted that in so incorporating the said theories touches upon different pertinent theories and job-related experiences that cover key attributes of management such as: risk-taking and decision-making, judgment by trial and error, performance monitoring and evaluation, observation and interpretation, strategizing and behavioral analysis and that in so having various effects among these attributes of management, advantages and disadvantages as well as ramifications could be observed as they personal conduct, overall managerial tasks, and the company’s operational vision.

Kant’s Critique of Utilitarianism Essay

Kant’s critique of Utilitarianism is that it treats people as a means not as an ends in themselves. Since he is a deontologist he presumes that there is a universal moral imperative, certain ways in which we must act, no matter what our individual desires or needs or utility might be. The Categorical Imperative is an idea of reason. This knowledge is not derived from experience but rather, it is a priori. It also binds us and we all act in a certain way because of it. It is unconditional. It is the first principle of the moral law and it applies to rational and reasonable beings. Since we are sensuous creatures, we experience the moral law as a constraint. We have a tendency to do otherwise because we may come across moral dilemmas. Sometimes we know we should do something but we might reason against it. Kant believed that by putting something through the CI procedure we would be able to see if it was moral or immoral. There are four steps in this procedure. First you formulate you subjective maxim. Let us use the example that: I will cheat on my philosophy test because I didn’t have enough time to study. The next step is to generalize this maxim, so for every time I don’t have enough time to study I will cheat on my philosophy test. Then you universalize this maxim as if it were an instinct: everyone will cheat on their philosophy test every time they don’t have enough time to study. You then take this new law and join it with the old law and compare its affects. Now that I have put it through these four steps it is a given that people will study on their philosophy test every time they don’t have enough time to study. This will take away the value of a good grade that a person that studies may receive. You then ask yourself two questions: Can I coherently conceive of such a world? And if so, Can I sincerely will such a world? If at the end of all this, the maxim drops out and passes all these tests then it is okay to act on it because it is morally permissible. As seen in my example, it is not moral to cheat on a test because if everyone did it then it would devalue the good grades that people got that put work and effort into studying for the test. Kant claims that acting from the categorical Imperative â€Å"reveals to us our freedom and dignity†, by this he means that Dignity brings about your morality which is what makes you part of the Kingdom of ends. It frees us from our senses by making us realize our own nature. The Categorical  Imperative reveals what is moral and immoral and therefore we are able distinguish the two and this allows us to be autonomous and if you are autonomous then you are free.

The review of the Documentary: The Corporation

The Corporation is a Canadian documentary film, which appeared in 2003. The movie is based on the book â€Å"The Corporation: The Pathological Pursuit of Profit and Power† by Joel Bakan. Filmmaking team, which consists of Jennifer Abbott, Joel Bakan and Mark Achbar, has produced a nice combination of documentary movie presented in an unusual way. It explores origins, development and present state of corporation. The authors of the film study the impact corporations have on the modern society in general and individual people in particular. The film presents unprejudiced view on such mega corporations as McDonald’s, Coca-Cola, IBM and Nike. Michael Moore, Naomi Klein, Milton Friedman and Noam Chomsky, respected economists and Noble prize-winners, express their views on the impact of corporation.   They make a good deal showing true appearance of corporations and influence they have on average people. This is the type of the movie, which makes people think and imagine possible consequences of the activities of the corporations we now perceive as an inevitable part of our life. Sharp critics in the movie do not only express the opinion of the authors. Much data and statistics presented in the movie prove that facts given there are not a fruit of the authors’ imagination. The film explores an important problem and those, who care about their own future and future of their children, should be aware of the facts given there. The authors of the movie treat corporations as separate individuals and judge their deeds accordingly. Watching things from such a perspective gives the audience a better understanding of the harm committed by the corporations to the society. Specific examples help to create necessary effect. Originally, corporation was created by the government and possessed specific functions. In modern world corporations possess legal rights same as individuals do. Such equality was primary initiated by the decision of the U.S. Supreme Court, which gave corporations or time-limited entities same rights as individuals. Such a decision has had a long-lasting effect including misuse or even abuse of monopoly, additional political influence and many others. The authors try to analyze corporations using criteria of modern psychology, such as DSM-IV, Robert Hare’s and other evaluation criteria.   They treat world-famous corporations as psychopaths. American corporations become the object of scrupulous attention. All the results show that if treated like a person, a corporation would have serious personality disorders. Corporations are estimated in regard to their â€Å"serial behaviors† with the help of a â€Å"Personality Diagnostic Checklist.† Those, who organize an experiment find such things of disorders as manipulation, lying, paying no attention to the needs of other people and many others, which modern psychologists associate with psychopathic individuals. It is worth to mention that experiment is made by true psychologists and it means that their diagnosis can be trusted. Theoretical basis of the movie gives a lot of exact data and statistics. This helps the audience to make their own conclusions concerning the problem. Long theorizing can be boring at times but the authors did their best in order not to miss any important information, which would be able to influence people’s opinion. The authors use strong arguments in order to prove their thesis. At the same time The Corporation uses entertaining techniques and has things, which can attract audience and entertain it. Exploring on of the most influential models of modern time, the authors of the film are far from abstract rhetoric and pathetic claims. Great number of commentators, who express their opinion on the subject, make an impression of professional and deep investigation performed by the authors.   In addition to serious investigation and opinion of qualified specialists, wit and humorous narration style helps to avoid dullness. Computer graphics create additional visionary effects and adds special charm to the film. Irony, wit and humor help the authors of the movie to express their main idea –   to shed light to such important questions as global warming, exhausting natural resource, governmental corruption, human rights and rich-poor gap and the way corporations are messed up with all these problems. The film is challenging not only because it uses innovative approach comparing corporations to individuals, but also because it gives new perspective on the problem with corporation. Filmmakers tell a story of corporations and show how they became so powerful and mighty that even can influence lives of people all over the world. They show dirty tricks used by these corporations and point out the possible consequences if the situation develops in this direction.   It is hard to believe in the impartial attitude of the filmmakers but in our age of globalization where corporation control economy, politics and even minds of people any chance should be used in order to bring truth to people and filmmakers do their best in order to use it. What I really liked about the movie was a combination of different ways to influence the audience. Filmmakers combine data and statistics, which give food for thoughts with the emotional appeal to people, who watch the movie. Such a combination is more likely to target hearts and minds of people and these means that the authors will be successful in passing their message to the audience. Bibliography ARCHBAR, M.,   ABBOTT, J. (2004)   The Corporation. Big Picture Media. The CORPORATION OFFICIAL WEBSITE htt