Marketing Case Study Example | Topics and Well Written Essays - 1250 words - 1

Marketing - Case Study Example Due to this, the company has recorded a decreased quality in service delivery. Moreover Don Martin Ltd. requires solving issues related to change. The company has expanded significantly and its operations have grown. It is therefore necessary to ensure that there are changes in management which are aimed at managing the changes that the company is facing which are related to growth (Grasby 381). The problems of the company and their implications are analyzed in the following tables in relation to the various segments of the market for the company’s products. ... sports center and garages Shopping for goods and their delivery varies among the various age groups of the consumers Why The prices are higher because of the customer service delivery The needs of the consumers are motivated by the amount that they pay for them The shopping and delivery of goods depends on the kind of consumer and hence the variation The variation in shopping and needs for delivery services depends on the preferences of the various age groups among the consumers How Customers prefer to do their own shopping so that they would save on the costs associated with service delivery The user needs can be achieved through quality of good and service delivery in addition to reasonable prices The shopping and delivery of goods is defined by the ability of the consumers to pay for the services and their preferences The variation in purchase and delivery is determined by how the consumers of different ages want their shopping experience to be Implications Price Usage Needs Demog raphics Age Who The implication of price competition id reflected by the inability of the company to maintain its loyal customers Delivery of user needs will define the ability of the company to achieve business success Every consumer needs different goods and services and therefore the company must make these available The preferences of the various age groups must be met by the company for success What The goods and services of the company have varied prices. The needs of the user means that the management and employees are obliged to ensure that these needs are met The implications of the divergent demographics are expressed by the ability of the company to meet diverse needs of the consumers The needs of different age group have to be met by the company otherwise the customers may be